We are pleased to announce the addition of the Canadian company, Bond Brand Loyalty, headquartered in Toronto, Ontario, Canada, as a new member of the Chamber, through its subsidiary in Europe, Bond Brand Loyalty EMEA, headquartered in Madrid, and with offices in Barcelona, Hamburg and Berlin.
Bond, with more than 800 people and offices in North America and Europe (Toronto, Detroit, Austin, London, Hamburg, Berlin, Madrid and Barcelona), marked its expansion in Europe in 2022 with the acquisition of the company Buljan & Partners, an already established group with more than 20 years of experience in Europe. Silvana Buljan, Executive Director of Bond and founder of Buljan & Partners, leads the expansion of the Bond EMEA group.
At Bond Brand Loyalty EMEA, the company combines strategy, technology and creativity to develop effective loyalty strategies, offer innovative technological solutions that personalize the customer experience and create marketing campaigns that connect emotionally with the audience, generating lasting bonds.
Their approach is human-centric, putting people at the center of their strategies and decisions. They are dedicated to understanding the needs, desires and behaviors of their customers to create personalized and meaningful experiences. Through research and analysis of human behavior, they design solutions that solve problems and generate a lasting emotional connection between brands and people. By prioritizing the user’s perspective and satisfaction, they ensure that each interaction is relevant and valuable, thus strengthening long-term relationships.
For over 20 years, they have worked with major brands and companies in a variety of sectors, including AMD, BMW, Bristol-Myers Squibb, Ford, HyperloopTT, Lufthansa, Meliá, Munich Re, Novo Nordisk, BBVA OpenPay, Oracle, Sanitas, Stihl, Unilever and Vueling.
Bond wishes to join the Canada-Spain Chamber of Commerce for two main reasons. First, they seek to strengthen trade ties between the two countries, taking advantage of opportunities for cooperation and growth in their markets. They believe that the Chamber of Commerce is the ideal environment to establish valuable relationships and access resources that will increase their presence and knowledge in Spain.
Second, they are convinced that their experience and innovative approach can bring great value to Chamber members. Therefore, they are committed to actively participating in the business community, sharing their best practices and collaborating on initiatives that drive economic and commercial development between Canada and Spain.
At CCCE we are delighted to have Bond Brand Loyalty EMEA and look forward to working with them.