In just four short years, Canada has become the most respected country brand in the world. It bumped the US from the top spot as it leveraged the 2010 Winter Games to extend the global reach of its tourism brand.
The ranking comes from the Country Brand Index by FutureBrand, a New York-based global brand consultancy. Michele McKenzie, president and CEO of the Canadian Tourism Commission (CTC), will be present at the formal awards ceremony on Nov. 11 in London, England, at the 31st annual World Travel Market (WTM), one of the world’s largest travel, trade and media showcases.